Our Brand Story

Rooted in Legacy. Growing Together into the Future. Michelle’s Bridal has always been more than a bridal boutique. It’s a story of family, resilience, and growth. Founded over 40 years ago by Michelle Schweighart, this store began with a passion for creating unforgettable moments for brides. For 41 years, Michelle poured her heart into growing not just a business, but a community of love and celebration.   Now, a new chapter begins.  In 2024, Michelle proudly passed the torch to her daughter, Morgan Stone. Marking a full-circle moment exactly 20 years after Michelle’s original ribbon cutting at our current location. This generational transition celebrates the deep roots of our past and the growth of our future.

So why the Willow Tree?

When we were asked to define our brand story, the answer was right in front of us, quite literally. Our store sits on Willow Road, our previous location was on Vine Street, and Willow Run, the subdivision built by Morgan’s grandfather, is home to three generations of our family. Trees have long been a part of our story. Morgan’s grandfathers planted thousands of them, and now the Willow has become our symbol.

The Willow Tree represents strength, rebirth, flexibility, and growth.

Just like a bride stepping into a new season of life, our store is embracing change while staying deeply rooted in what matters most: Family, Connection, and an Unforgettable Experience.

The roots of Michelle’s Bridal were planted with care. The branches continue to grow into generations. Reaching new brides, new dreams, and new beginnings. Our mantra is “Growing Together.”