The fifth annual National Bridal Sale Event (NBSE) takes place July 18-25, 2020. Nearly 900 independent, locally owned bridal retailers including top bridal salons in the United States will participate in this event meant to offer brides, bridesmaids, and wedding guests an unprecedented opportunity for substantial savings. National Bridal Sale Day has become an annual tradition for the bridal industry similar to a Black Friday or Small Business Saturday for other retail stores. It is recognized by Chases Calendar of Events and scheduled annually on the third Saturday in July, says the events creator, Sue Maslowski, owner of Jay West Bridal in Haddonfield, N.J.
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It also means brides do not have to shop the Internet for price, Maslowski says. They can walk into any participating bridal salon across the country on that day and touch, see and feel what they are purchasing with no surprises. And often, they can take the gown home the same day!
Organizations supporting the event are Association of Wedding Gown Specialists, BridalBoutiques.us, Bridal Guide, BrideClick, International Bridal Manufacturers Association (IBMA), National Bridal Market Chicago, VOW | New World of Bridal®, TheKnot.com, The Knot Couture Show, Vows Magazine and WeddingWire.com.